Well, the answer is yes! And here are some of the main reasons blogging is a powerful tool.Firstly, having a blog strengthens your website’s SEO which, in other words, means that the site will be more likely to appear on relevant Google searches.
Backlinks are also very helpful to achieve better Google rankings.
Remember to rank better you have to enrich your site’s content. Blogging is a very good way to start.
Blogging also gives a great chance to express your company’s voice. After all, it enables you to go in much more details in comparison with social media.
A chance to interact with your customers
Having a constructive conversation with customers who follow the page in the comment section is a good way to exchange views and ideas.